Important Partner Update: VMware White Label Offer

In late December 2023, Broadcom Inc successfully acquired VMware, leading to significant changes in the VMware product landscape, reseller and cloud hosting programs. This acquisition has resulted in a streamlined approach, with all perpetual licensing transitioning to a subscription model. Additionally, there are now new limitations on who can sell VMware licenses and host VMware workloads.

If you are a VMware Cloud Provider Program (VCPP) partner your agreement terminates on the 30th April 2024. (Your last usage period concludes on the 31st March with usage reporting in April). VCCP Partners will need to be invited into the Broadcom Advantage Program for VMware Cloud Service Providers (VSCP) or work with an invited Partner in order to be able to continue to offer a VMware cloud service after 31st March 2024.

Zettagrid has been invited as a Premier Partner into the Broadcom Advantage Partner Program for VMware Cloud Service Providers which allows us to provider a white label solution to other VMware hosting providers not invited into the program. 

Why Choose Zettagrid for White Labelling VMware?

  • Zettagrid is a channel only provider.
  • We have a mature channel model with over 300 channel partners.
  • We have a strict non-compete with our partners.
  • Zettagrid does not offer any managed services.
  • Our channel partners always own the customer relationship and billing.

Zettagrid White Label Feature Summary

For those partners wanting to continue offering VMware hosting services, Zettagrid offers the option to purchase a core like model using the VMware Usage Meter for reporting. Our Technology Partner tier offers:

  • Minimum CPU core commits from 128 cores.
  • Minimum term commits from 1 month (casual).
  • VMware Support Escalation.
  • License Optimisation Service.
  • Increasing discounts dependent on CPU core commits and term commitments.

Important Dates

Please be aware that the remaining time to onboard white label partners is limited. It is important that you are aware of the following milestones:

  • Final VCCP (vRAM) Usage: 31-Mar-2024
  • New Broadcom VCSP (Core) Program Usage: 1-Apr-2024
  • Final VCCP Reporting (for March Usage): 5-Apr-2024
  • VCCP Program Termination: 15-Apr-2024

If you have any questions about these timelines please contact me or talk to your existing Aggregator.

Please be aware of the following ACTIONS are required to be onboarded to the Zettagrid Broadcom White Label program:

  1. Sign Zettagrid Mutual NDA
  2. Attend Zettagrid White Label Presentation Meeting
  3. Sign Zettagrid Letter of Intent (LOI) for Cores, Plan Type, Support Tier
  4. Accept Broadcom Registered Partner Invite (Sent 15/16th March)
  5. Review and Sign Zettagrid Technology Partner Agreement + Service Decription+ Service Order
  6. Zettagrid Usage Meter and Support Onboarding

If you have not yet returned your LOI, please complete this ASAP as we need to have all contracts signed by close of business on 28-Mar-2024.

Please refer to our Technology Partner Tier on our Partner Program page if you are a VCSP who would like to continue to hosting VMware or contact for further information.