{"id":17212,"date":"2020-08-24T19:12:51","date_gmt":"2020-08-24T12:12:51","guid":{"rendered":"https:\/\/www.zettagrid.id\/?p=17212"},"modified":"2023-06-21T10:18:02","modified_gmt":"2023-06-21T03:18:02","slug":"kegagalan-start-up","status":"publish","type":"post","link":"https:\/\/www.zettagrid.id\/id\/news\/2020\/08\/24\/kegagalan-start-up\/","title":{"rendered":"5 Penyebab Utama Kegagalan Start-up"},"content":{"rendered":"

\"Kegagalan<\/p>\n

5 Penyebab Utama Kegagalan Start-up<\/span><\/p>\n

Kemajuan teknologi digital telah mendorong munculnya berbagai bisnis rintisan atau biasa disebut dengan startup. Menurut data dari<\/span> Bappenas dan Bekraf<\/span><\/a>, Indonesia memiliki 992 startup sejak 2018 lalu. Hal ini terjadi tentu bukan tanpa alasan, melainkan karena teknologi digital yang telah mendukung tatanan bisnis sampai saat ini. Namun, tahukah Anda? Mendirikan startup tidak cukup membawa kesuksesan. Beberapa hal juga perlu diperhatikan demi meraih keberhasilan\u00a0 usaha yang sedang dirintis. Salah satunya ialah penyebab startup gagal.<\/span><\/p>\n

Berbeda dengan kesuksesan, gagalnya startup bisa dikatakan sebagai topik yang jarang diperbincangkan. Jika kesuksesan startup dapat mendominasi kabar terkini, maka kegagalan start-up akan lebih mudah tenggelam. Padahal, sebenarnya kegagalan tersebut bisa menjadi dasar bagi para pengusaha untuk menghindari jatuhnya bisnis.<\/span><\/p>\n

CB Insights<\/span><\/a> telah menganalisa berbagai kegagalan berdasarkan pernyataan <\/span>post-mortem <\/span><\/i>startup yang gulung tikar. Dalam laporannya, beberapa alasan sering ditemui oleh para analis ketika fenomena berulang terjadi. Berikut 5 Penyebab Utama Kegagalan Start-up berdasarkan laporan<\/span> CB Insights<\/span><\/a>:<\/span><\/p>\n

    \n
  1. \u00a0 \u00a0 <\/span>Masalah Harga<\/span><\/li>\n<\/ol>\n

    Mematok harga yang tepat untuk sebuah produk menjadi hal yang paling penting dilakukan oleh startup. Namun, hal ini juga tidak bisa dilakukan dengan mudah mengingat sebanyak 18% startup masih gagal dalam menentukan harga.\u00a0<\/span><\/p>\n

    Salah satu penyebab startup gagal ini bisa diakibatkan oleh dua hal. Pertama, harga tinggi membuat pelanggan yang tertarik dengan startup lebih sedikit. Kedua, harga rendah yang diberikan kepada pelanggan tidak akan cukup menutup biaya operasional startup. Sehingga, keduanya akan menyebabkan kerugian jika tidak diatasi dengan cepat.\u00a0<\/span><\/p>\n

      \n
    1. \u00a0 \u00a0 <\/span>Sulit berkompetisi<\/span><\/li>\n<\/ol>\n

      Meski usaha Anda memiliki produk dan inovasi untuk audiens, kompetitor akan datang dari manapun dengan produk, layanan, dan harga yang tak kalah menarik. Untuk itu, kesuksesan startup juga bergantung kepada bagaimana tim mampu menganalisa kompetitor lainnya. Namun pada kenyataannya, sebanyak 19% startup masih ditemukan gagal karena mengabaikan kompetitor. Terutama di pasar yang penuh persaingan, startup akan mudah kalah bersaing dari startup lain yang memiliki dana lebih besar.<\/span><\/p>\n

        \n
      1. \u00a0 \u00a0 <\/span>Tidak Menyusun tim yang tepat<\/span><\/li>\n<\/ol>\n

        Permasalahan yang juga sering ditemukan dalam kegagalan startup ialah ditemukannya tim yang tidak sesuai dengan kompetensi yang dibutuhkan perusahaan. Menurut data CB Insights, 23% startup mengalami kesulitan dalam mempertahankan bisnisnya akibat tim yang tidak tepat. Salah satu contoh yang dapat ditemukan adalah kasus Zirtual.\u00a0<\/span><\/p>\n

        Setelah memberhentikan paksa 400 karyawannya dalam semalam, Zirtual menyadari bahwa kegagalan usahanya bukan hanya disebabkan kesalahan keuangan. Startup tersebut mengakui bahwa memperkerjakan orang yang tidak memiliki pengalaman mumpuni pun dapat berakibat fatal terhadap perhitungan keuangan usahanya.\u00a0<\/span><\/p>\n

          \n
        1. \u00a0 \u00a0 <\/span>Kehabisan dana\u00a0<\/span><\/li>\n<\/ol>\n

          Sebanyak 29% kasus startup gagal disebabkan habisnya dana yang dikelola. Ini bisa terjadi akibat tata kelola uang yang buruk maupun strategi bakar uang yang membahayakan perusahaan.\u00a0<\/span><\/p>\n

          Untuk itu, pastikan dana maupun investasi yang dimiliki dapat dialokasikan dengan baik. Hal ini penting untuk diperhatikan mengingat manajemen keuangan juga akan menentukan keberhasilan startup. Selain itu, melakukan investasi teknologi yang efisien demi menunjang operasional juga perlu dilakukan. Sehingga, dana yang keluar dapat diminimalisir dan tidak menghasilkan kegagalan.\u00a0<\/span><\/p>\n

          Salah satu solusi untuk meminimalisir dana yang dikeluarkan adalah menggunakan teknologi cloud computing. Misalnya dengan menggunakan Cloud Infrastructure, anda tidak perlu lagi memikirkan biaya investasi awal dan operasional yang sangat besar karena hal tersebut sudah di lakukan oleh clud provider, salah satunya cloud provider di Indonesia yaitu, Zettagrid.<\/p>\n

            \n
          1. \u00a0 \u00a0 <\/span>Tidak ada kebutuhan pasar<\/span><\/li>\n<\/ol>\n

            Jika Anda berniat untuk membuka usaha, pastikan bisnis yang dijalankan mampu menemui kebutuhan target pasar. Hal ini dikarenakan kebutuhan target pasar akan mendukung keberlangsungan bisnis dalam jangka Panjang.<\/span><\/p>\n

            CB Insights mengemukakan bahwa setidaknya terdapat 42% kasus startup gagal disebabkan oleh tidak adanya kebutuhan pasar. Meskipun didukung dengan reputasi startup yang baik, data konsumsi audiens, keahlian kerja yang baik, hingga <\/span>advisors<\/span><\/i> yang mumpuni, usaha yang dijalankan belum tentu dapat memecahkan masalah pasar. Sehingga, hal paling penting yang dapat mempertahankan bisnis startup ialah produk yang tepat, teknologi, maupun model bisnis sesuai kebutuhan audiens.<\/span><\/p>\n

            \u00a0Zettagrid Indonesia berkomitmen untuk membantu Anda membangun bisnis di era transformasi digital melalui layanan cloud computing. Tidak hanya menyederhanakan pengalaman cloud Anda, Zettagrid Indonesia juga membantu mengurangi biaya IT perusahaan untuk menghindari bill shock. Jika Anda memiliki pertanyaan lebih lanjut, Anda dapat meghubungi kami di sini<\/a> atau melalui email kami di <\/span>sales@zettagrid.id<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"

            5 Penyebab Utama Kegagalan Start-up Kemajuan teknologi digital telah mendorong munculnya berbagai bisnis rintisan atau biasa disebut dengan startup. Menurut data dari Bappenas dan Bekraf, Indonesia memiliki 992 startup sejak 2018 lalu. Hal ini terjadi tentu bukan tanpa alasan, melainkan karena teknologi digital yang telah mendukung tatanan bisnis sampai saat ini. Namun, tahukah Anda? Mendirikan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,8],"tags":[54,49,235,57,67,169,236,237,238,239,240,71,241,242],"class_list":["post-17212","post","type-post","status-publish","format-standard","hentry","category-blog","category-news","tag-cloud-computing","tag-cloud-indonesia","tag-cloud-lokal","tag-cloud-provider-indonesia","tag-cloud-service-provider","tag-data-center-lokal","tag-kegagalan-startup","tag-solusi-startup","tag-startup","tag-startup-development","tag-startup-gagal","tag-technology","tag-vmware-cloud","tag-vmware-cloud-verified"],"yoast_head":"\n5 Penyebab Utama Kegagalan Start-up - Zettagrid Indonesia<\/title>\n<meta name=\"description\" content=\"Menurut CB Insight, ada 5 hal yang dapat memicu terjadinya Kegagalan Start-up. Apakah yang menyebabkan kegagalan itu? 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